This past Friday was IMY’s fashion show on the Michigan diag. Arriving a little after eight the DJ was already spinning tracks for the ninety or so people already there sipping on Vitamin Water and browsing through Ambassador magazine, some of the few goodies early guests received. The show didn’t start till nine, but before I could get my camera set up, the seats were filled up and the diag full of Michigan students ready for the show to begin. The students already there seemed so eager to get a seat in the front, that I had several who told me I could not sit in a seat because someone was already sitting there. Nonetheless, I was able to find my way to the front with the help of a couple of individuals.
The show was in honor of IMY’s one year anniversary of their t-shirt line. Created by former Michigan basketball player, David Merrit. The mission of IMY is to “to make people happy. We will achieve this mission by providing a unique channel for people to feel good about themselves, reach out to their favorite people, and give back to the community. By offering high quality t-shirts and design, incomparable customer service and a special online community, we will create memorable experiences that lead to everlasting relationships with our customers.”
Once the show began, I realized it was not your average fashion show where models walk elegantly down the catwalk to stop and pose for a couple of seconds. But instead, the models danced and fiercely (sometimes too fierce) acted out skits as to what the shirt they where wearing stood for. On top of that, on two panels, one on each side of the catwalk, projected behind the scene videos of the IMY crew as well as Bill Cosby excerpts. While models were busy changing for the next line up of t-shirts, up and coming artist, Brandon Hines wooed Michigan girls with various acapella solos that literally left some drooling.
